Customers grouped by 1st-order month. Apr 2026 closed at £101.9k (first £100k month). May running at £45.7k through May 12 (~£114k run-rate). Excludes free orders and 3-Pack Test Pack orders. Data from Sep 15, 2025.
Note on filtering & data
This dashboard excludes free orders (£0 total — influencer/PR gifting) and 3-Pack Test Pack orders. Result: 7,501 paying customers / 12,189 paid orders from Sep 2025 onwards. April 2026 closed at £101,879 — first £100k month. May tracking £45.7k in 12 days (~£114k run-rate, on track for a second £100k+ month).